iGaming Copycat Detection Checklist (2025)
Practical, step-by-step checks to identify copycats and mirror sites
Use this practical checklist to identify copycats and impersonating domains in the iGaming space. It focuses on fast signal gathering and evidence you can re‑use in provider‑ready notices.
1) Domain discovery
- Check common mirrors:
brand‑name.tld, hyphenated variants, and typo domains. - Search engines: site: queries; look for affiliate subpages and copied landing pages.
- Backlink tools: find suspicious referrers and link farms pointing at mirrors.
2) Evidence capture
- Full‑page screenshots (hero & footer), page title, and key copy blocks.
- Outbound links (CDN assets, analytics IDs) and meta tags that match your site.
- WHOIS/hosting/CDN details for the target domain.
3) Similarity signals
- Title & H1 overlap; brand terms and unique phrasing.
- UI structure: nav/footer/menu order; repeated component patterns.
- Static assets: favicons, logos, sprites matching your checksums.
4) Prioritization
- Prioritize mirrors with high content overlap and active traffic or rankings.
- Target CDNs/hosts/registrars that respond quickly to DMCA or abuse reports.